Spend with intent. Measure with clarity.
What I Run
I plan and run paid search, social, video, display, and retargeting that align offer, audience, and message—so every impression has a job and every click has a purpose.
Search
Google/Microsoft, branded + non-brand, Performance Max, negatives that actually protect spend.
Paid Social
LinkedIn, Meta, TikTok—prospecting, retargeting, and lead gen mapped to stage of awareness.
Video
YouTube in-stream/in-feed, podcast placements and so much more.
Retargeting
Programmatic and native advertising that stays on-brand.
Public Relations
I turn real wins into coverage with tight stories and credible proof.
Local
Geo-targeting, RSVPs, list growth, and follow-up.
services
How I'll work with you...
I treat your business like it’s my own—obsessive, consistent problem-solving; clear processes tailored to your industry and team; and care for the people doing the work.
Foundation-First Operator
I audit your pipeline, offers, ICP, tracking, and CRM—then pick the 3 highest-impact plays. I define success metrics, owners, and a simple weekly cadence. Deliverables: current-state map, 90-day plan, KPI dashboard outline.
Collaboration & Cadence
I ship the core stack: one compelling offer, a fast landing page, and a short nurture. I fix tracking, standardize CRM stages/fields, and clean routing/SLAs. Deliverables: live offer + lander + email sequence, analytics patched, CRM model.
Decisions, Measurement & Accountability
I double-down on winners, pause waste, and expand channels only where ROI is real. I document processes, hand off playbooks, and plan hires/vendor swaps. Deliverables: scale plan, operating docs, next-quarter roadmap.
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Let's do this
Schedule a free consultation with me and let’s make things happen.
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Industries I've Worked In
I fix the foundation first—offers, landing pages, clean tracking, and a CRM your team actually uses—then I scale what works with focused SEO/AEO, paid, email, and PR. One weekly cadence, clear owners, honest scorekeeping. No fluff, just repeatable growth.
Manufacturing
I build a demand engine that ties RFQs to ops—offers, fast landers, technical SEO/AEO, CRM SLAs, and quoting-ready handoffs.
Real Estate
I drive deal flow with local SEO, intent-matched ads, lead routing, pipeline hygiene, and agent/broker enablement that actually sticks.
Finance
I grow compliant pipelines—clear ICP, thought leadership, segmented nurture, clean attribution, and audit-friendly processes.
SaaS
I align PLG/SLG—messaging, ICP, lifecycle email, intent pages, and CRM that tracks MQL → PQL → SQL without leaks.
Compliance
I package proof and protect risk—review workflows, approvals, tightly scoped claims, and outreach that sales can use.
So Many More...
As your Fractional CMO, I prioritize, sequence, and measure the few moves that change the quarter—weekly cadence, clear owners, repeatable growth.
Your questions answered
Common questions
Can you take over our accounts?
Yes. I’ll keep what’s working and rebuild what isn’t—without resetting learning unless necessary.
How fast do results show up?
Search can move in days. Net-new demand (social/video) usually needs a few weeks of testing to lock CPM/CPC/CPA and quality.
Who handles creative?
I write ad copy and provide briefs/concepts. I’ll plug into your team or source lightweight assets.
Do you integrate with our CRM?
Yes. Clean UTMs, GA4 events, and CRM fields so sales can score, route, and report pipeline from ads.
Get in touch with me
I rebuild messy ad accounts into clear structures, protect spend with smart exclusions, and test creative with intent, so scaling up doesn’t mean spinning out.