Clean Data. Clear Handoffs. Real Forecasts.
Clean data, reliable routing, and board-ready visibility—so pipeline and forecasts actually hold. CRM isn’t software; it’s how revenue work gets done.
What I Do
I market with heart, and I build growth that lasts. I start by repairing the real bottlenecks—offers, landing pages, tracking, and CRM—so results stick. Then I run intent-matched SEO, paid, and email with a simple weekly cadence and a scoreboard you can trust.
Strategy
Design a lifecycle that matches the buying journey—stage definitions, ownership, and SLAs that make pipeline predictable.
Data Hygiene
Create a field dictionary, validation rules, and duplicate controls so data stays clean and reports stay trusted.
Automation
Move leads from form to follow-up without leaks—scoring, assignment logic, alerts, and fallbacks that keep speed-to-lead tight.
Reporting
Stand up first/last/multi-touch views and board-ready dashboards, so influence is clear and forecasting holds.
Integrations
Connect only the tools that matter—enrichment, marketing automation, chat, billing—aligned to one data standard.
Performance
Establish weekly and quarterly checks for SLAs, conversion health, and data quality—then fix what’s noisy fast.
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Let's do this
Schedule a free consultation with me and let’s make things happen.
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Industries I've Worked In
I fix the foundation first—offers, landing pages, clean tracking, and a CRM your team actually uses—then I scale what works with focused SEO/AEO, paid, email, and PR. One weekly cadence, clear owners, honest scorekeeping. No fluff, just repeatable growth.
Manufacturing
I build a demand engine that ties RFQs to ops—offers, fast landers, technical SEO/AEO, CRM SLAs, and quoting-ready handoffs.
Real Estate
I drive deal flow with local SEO, intent-matched ads, lead routing, pipeline hygiene, and agent/broker enablement that actually sticks.
Finance
I grow compliant pipelines—clear ICP, thought leadership, segmented nurture, clean attribution, and audit-friendly processes.
SaaS
I align PLG/SLG—messaging, ICP, lifecycle email, intent pages, and CRM that tracks MQL → PQL → SQL without leaks.
Compliance
I package proof and protect risk—review workflows, approvals, tightly scoped claims, and outreach that sales can use.
So Many More...
As your Fractional CMO, I prioritize, sequence, and measure the few moves that change the quarter—weekly cadence, clear owners, repeatable growth.
Your questions answered
Common questions
How is attribution handled?
A practical model matched to buying reality—consistent opportunity source, campaign influence, and UTM standards with clear reporting.
Is this a one-time project or ongoing?
Starts with a foundations sprint and can continue as an operating cadence to protect data quality and reporting.
Will this replace existing processes?
Only where gaps or conflicts exist. Keep what works, fix what breaks, standardize the rest.
When can we start?
As soon as you’re ready. I’m ready to rock.
Get in touch with me
Fractional CMO, foundation first—then focused channels, clean data, and steady, measurable lift.