Using PR To Boost SEO And Brand Authority
PR isn’t just “getting your name out there.” When you run PR with an SEO strategy behind it, it becomes one of the most reliable ways to earn trust signals you can’t fake: credible mentions, editorial backlinks, branded search demand, and authority that makes your organic traffic convert. The key is to stop treating PR like a vanity channel and start treating it like a compounding distribution engine—one that points attention to the right on-site assets,...
Why Evergreen SEO Content Builds Momentum In Buffalo
Evergreen content doesn’t fade—it builds. It’s like planting seeds that keep growing long after you hit publish. In Buffalo, where businesses are looking for sustainable growth over flash-in-the-pan tactics, this matters. SEO Buffalo NY Strategies and Services That’s why it’s central to SEO Buffalo NY strategies. By pairing consistent content creation with smart Buffalo SEO services, brands can create a traffic flywheel that keeps delivering. One Buffalo-based home services brand saw this firsthand. They launched three evergreen guides...
Local SEO Playbook: Rank Where It Matters
Local SEO is how businesses get found by nearby customers at the exact moment of intent. This post breaks down what local search is, why it matters right now, and the steps to build reliable visibility—from Google Business Profile and on-site signals to reviews, links, and measurement. What Is Local SEO? Local SEO helps your business show up when nearby customers search for products and services you offer. It prioritizes relevance, proximity, and prominence so you appear...
How To Turn Paid Media Into Profitable Growth
Paid media can be the fastest path to validated growth when it’s grounded in data, creative discipline, and a clear offer. Whether you’re exploring local pay-per-click for quick wins or partnering with a display ad agency for scale, the objective is profitable customer acquisition—not just clicks. Set Goals and Guardrails First Define target CAC, acceptable payback period, and conversion goals before spending. This helps small business marketing services near me translate budgets into revenue expectations and keeps decisions objective. CAC,...
Building a Digital Marketing Plan That Works
A durable digital marketing plan doesn’t rely on fads. It blends strategy, messaging, measurement, and iteration so your brand can grow in any market. Whether you’re comparing a digital marketing agency near me or partnering with a marketing agency Buffalo NY businesses trust, the goal is the same: connect with the right audience efficiently and profitably. Start With Strategy Before Tactics Great execution can’t fix a fuzzy strategy. Clarify your audience, positioning, and goals, then select channels...
Local SEO In Buffalo: What Actually Works
Local search engine optimization has become one of the most effective ways for businesses to connect with nearby customers. Whether you operate a small coffee shop or a large service company, local SEO can help you attract more visitors, improve brand recognition, and increase sales. This guide explains what local SEO is, why it matters, and how you can use it to grow your business. Why Local SEO Matters More Than Ever The way people search for...
What Is A Fractional CMO? (How I Run Growth With Full-Time Integrity)
Let's face it, having a full-time marketing executive isn’t always practical. That’s especially true for growing businesses in places like Buffalo, NY—where budgets are lean, teams wear multiple hats, and clarity is more valuable than complexity. That’s where I come in. I’m Ashley Friedman, a fractional CMO based out of Buffalo, NY who helps purpose-driven businesses nationwide build durable, search-first marketing systems. Whether you're revamping your digital presence or tired of disconnected tactics, I bring full-time integrity...
How To Hire A Google AdWords Expert
In the ever-expanding digital marketplace, leveraging Google AdWords can be a game-changer for businesses aiming to maximize online visibility and drive targeted traffic. However, navigating the complexities of Google AdWords requires a skilled professional who can craft and execute effective campaigns. In this blog post, we'll walk you through the essential steps to ensure you hire the right Google AdWords expert for your business. What To Look For In An AdWords Expert So, you're hiring a Google...
Local SEO Tactics for Service-Based Businesses
For service-based businesses, success often depends on being trusted, accessible, and easy to find when customers need you most. Local SEO is the process of making sure your business appears in the right place at the right time, whether that’s in a Google map pack, on a search results page, or in a local directory. It’s not just for big brands; even small service providers can dominate their local market with the right approach. Whether you’re...
Why Isn’t My Website Ranking? Top 11 SEO Mistakes To Avoid
Search engine optimization can be your best friend—or your worst enemy—depending on how you approach it. Many website owners unknowingly sabotage their own rankings with small but critical errors.The frustrating part? Most of these mistakes are avoidable once you know what to look for. 1. Ignoring Search Intent It’s not enough to target keywords—you need to understand what people actually want when they type those keywords into Google. Writing a blog post when searchers are looking for...