How To Turn Paid Media Into Profitable Growth
Paid media can be the fastest path to validated growth when it’s grounded in data, creative discipline, and a clear offer. Whether you’re exploring local pay-per-click for quick wins or partnering with a display ad agency for scale, the objective is profitable customer acquisition—not just clicks. Set Goals and Guardrails First Define target CAC, acceptable payback period, and conversion goals before spending. This helps small business marketing services near me translate budgets into revenue expectations and keeps decisions objective. CAC,...
Building a Digital Marketing Plan That Works
A durable digital marketing plan doesn’t rely on fads. It blends strategy, messaging, measurement, and iteration so your brand can grow in any market. Whether you’re comparing a digital marketing agency near me or partnering with a marketing agency Buffalo NY businesses trust, the goal is the same: connect with the right audience efficiently and profitably. Start With Strategy Before Tactics Great execution can’t fix a fuzzy strategy. Clarify your audience, positioning, and goals, then select channels...
Local SEO In Buffalo: What Actually Works
Local search engine optimization has become one of the most effective ways for businesses to connect with nearby customers. Whether you operate a small coffee shop or a large service company, local SEO can help you attract more visitors, improve brand recognition, and increase sales. This guide explains what local SEO is, why it matters, and how you can use it to grow your business. Why Local SEO Matters More Than Ever The way people search for...
What Is A Fractional CMO? (How I Run Growth With Full-Time Integrity)
Let's face it, having a full-time marketing executive isn’t always practical. That’s especially true for growing businesses in places like Buffalo, NY—where budgets are lean, teams wear multiple hats, and clarity is more valuable than complexity. That’s where I come in. I’m Ashley Friedman, a fractional CMO based out of Buffalo, NY who helps purpose-driven businesses nationwide build durable, search-first marketing systems. Whether you're revamping your digital presence or tired of disconnected tactics, I bring full-time integrity...