Building a Digital Marketing Plan That Works
A durable digital marketing plan doesn’t rely on fads. It blends strategy, messaging, measurement, and iteration so your brand can grow in any market. Whether you’re comparing a digital marketing agency near me or partnering with a marketing agency Buffalo NY businesses trust, the goal is the same: connect with the right audience efficiently and profitably. Start With Strategy Before Tactics Great execution can’t fix a fuzzy strategy. Clarify your audience, positioning, and goals, then select channels...
What Is A Fractional CMO? (How I Run Growth With Full-Time Integrity)
Let's face it, having a full-time marketing executive isn’t always practical. That’s especially true for growing businesses in places like Buffalo, NY—where budgets are lean, teams wear multiple hats, and clarity is more valuable than complexity. That’s where I come in. I’m Ashley Friedman, a fractional CMO based out of Buffalo, NY who helps purpose-driven businesses nationwide build durable, search-first marketing systems. Whether you're revamping your digital presence or tired of disconnected tactics, I bring full-time integrity...